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izm - pr. /iz'm/ - a movement concerned with the discipline of how one should
live, what sorts of things exist and what are their essential natures
Spurred by a love of the Canadian Prairies they call home, designers Jerad Mack
and Shane Pawluk created Izm, a collection of contemporary hardwood furniture
evoking the low horizons and russet hues of the landscape.
Izm's Prairie Modern aesthetic is one of simplicity. Every line has a function;
every detail, a utility. Reinforcing this style is a craftsmanship that hearkens
back to the designers' industrious rural roots. Izm pieces are heirlooms for a
modern age - beautiful and strong, like the land that inspired them.
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